10th Feb 2025
The Outdoors Reimagined
Design inspiration behind our Spring/Summer range for 2025. New innovation and comebacks.
10th Feb 2025
Design inspiration behind our Spring/Summer range for 2025. New innovation and comebacks.
How have we incorporated Rohan’s values in the new Spring/Summer range?
At Rohan, our latest Spring/Summer collection embodies everything we stand for - versatility, innovation, and freedom. As our Design Manager Alex Delong explains, "We've created these amazing pieces that you can literally wear anywhere - from hitting the trails to grabbing coffee in town."
What is the process we go through to ensure that each new product ticks every box?
Every garment in our collection undergoes rigorous testing before earning the Rohan name. "We're so meticulous about the design process," Alex notes. "We put every single piece through the wringer - lab tests, field tests, you name it." Our technical linen range exemplifies this commitment, offering sophistication that performs without showing off.
What is different about the products in this season compared to previous?
We don't follow industry trends; we forge our own path based on what our customers truly need. This approach allows us to push the boundaries with our technology to provide unbeatable protection, comfort and style in a single product. We want our customers to do the same; push the boundaries, with versatile gear that can be used for a variety of adventures. Take our Clarendon jacket - its abstract print tells a unique story while its technical construction quietly keeps you dry. It's about creating emotional durability – clothing that becomes more precious with each shared adventure.
How have our customer influenced this range?
As well as wanting to inspire for future adventures, this range has tapped into the good times we’ve all had in years gone by, wanting to invigorate the enjoyment of the outdoors. After discontinuing the Goa Shorts, Trousers and Amblers, we have decided to include them once again due to overwhelming feedback we received from customers. “Our Goa Shorts have returned with a colour scheme inspired by summer with a retro twist, with the goal of allowing our customers to relive great times in the summer warmth.”
What is the key display of innovation the range?
“The Aira Jacket”, Alex states. “It’s our lightest 3-Layer Barricade Standard jacket yet and we’re so happy with the product. After about 18 months of designing and testing, it delivers everything we designed it to and looks great.” With nearly 30 years of combined experience, our design team continue to innovate, crafting unbeatable protection to be used on any adventure, tailored to what our customers need.
"The best clothes are the ones you forget you're wearing," Alex reminds us. "They're just there, doing their job perfectly - whether you're playing 18 holes, or having dinner at that nice restaurant you discovered on holiday." That's our philosophy: lightweight, minimal, protective gear that's there when you need it, invisible when you don't, and always ready for whatever lies ahead.